Hi 👋

I'm Olena (or Elena), and I consider myself an Extreme Generalist.

Throughout my life, I've explored a multitude of endeavors, making it difficult to condense into a one-sentence pitch! Over the last 14 years, my focus has been on Marketing Growth Programs, Product Strategy and Community, and I've developed a deep fascination with experimentation and growth loops.

If you enjoy reflecting together and learning from my experiences and thoughts, then follow me on this journey.

I identify as a Builder and Innovator, and my hands are always eager to build, release, and iterate to achieve remarkable outcomes. People often describe me as creative, and they wonder how I come up with such innovative and unconventional ideas. I believe it's because I am "generally curious" and I've managed to keep the childlike wonder alive within me, enabling my mind to create without limits.

With over 14 years of experience in I've been fortunate to work with companies like Microsoft, Miro, Lego, and even run my own indie game development studio PopAppFactory.

If my story resonates with you, consider subscribing to stay connected 💙💛!