Work with me
👋👋👋 Hi, my name is Elena [or Olena] and I am a generalist.
Over the last 14 years, my focus has been on building Marketing Growth initiatives, New Products and Communities.
I've developed a deep fascination with ideation, experimentation and creating sustainable growth loops in products and outside of them.
I've been fortunate to work with companies like Microsoft, Miro, Lego, and even run my own PLG company, PopAppFactory.
My recent interim role was in Product Strategy for Sitly (babysitter marketplace operates in 14 countries, 7 M users). Before that I spend almost 3 years in Miro where I build and scaled marketing growth programs for Startups, Education, Consultants and Agencies during the hyper growth stage when company grew from 3Mi users to 50Mi in 2 years time. I also was building new products in LEGO incubation studio and founded my own PLG company in Kid's Education sector - PopAppFactory.
I also gave a TEDx talk on the topic of social volunteering to spread the concept of digital volunteering with your skills.
In my work, I am structured, quick, and I only commit my time if I see that I can bring the best value to the companies I engage with.
Any question, just mail to elena@popappfactory.com
Consulting / Advising
1 hr, every week on retainer. Please contact me for further details, references, and availability.
Pricing: 2’000 EUR / Month (4h / Month Retainer)
“My Brain as Service”
Want to inject me inside the org for some time and bring practical Marketing Programs, Product Strategy and Community experience into your org?
I work alone or together with 2 fantastic colleagues with whom I worked before:
UI/UX Designer
Community manager
We act as a collective and help your teams during several quarters, we not only strategize but also execute.
Pricing: Starting at 10’000k EUR / Month
Workshops
Custom workshop based on my own frameworks and materials.
Product Strategy Workshop: We guide your team's collaboration to craft an actionable and impactful product strategy.
Rapid Idea Validation: We help to validate your early-stage ideas efficiently: to craft your plan in just one day and swiftly validate it within the following 1-4 weeks.
Pricing: 1 day, 6000 EUR
Public Speaking [currently for Free]
If you have a podcast, webinar, or have bigger events reach out to elena@popappfactory.com
Pricing: free in 2023